17 Sep 2015
Who can market themselves on SuperyachtBuyer.com
The SuperyachtBuyer.com portfolio is designed to provide brokers and shipyards with a smart alternative to marketing a yacht for sale. It will help owners make their yachts look like wonderful opportunities, rather than distressed assets.
Shipyards can use SuperyachtBuyer.com to market those build projects that are speculative, cancelled orders, in progress or new concepts and projects looking for an owner to acquire before delivery. The idea is to help shipyards promote yachts for sale as part of a marketing programme that is about the opportunity, not the overall brand identity. If a shipyard is looking to sell a yacht that is part of a production build programme, then SuperyachtBuyer is designed to highlight the opportunity and clarify the potential.
In addition, the concept is designed to give those brokers with the most attractive and interesting assets for sale a smarter and more dynamic marketing platform for those yachts that have much more of a story to tell. We want to make yachts look fantastic and tell incredible stories, rather than just report what’s on the market and who has sold what.
Therefore we want the finest brokers, shipyards and agents to have a more intuitive and smart environment to sell their most important and valuable assets.
Cecil Wright & Partners is now utilising a laser scanning system to allow potential buyers to walk-through a yacht while mobile. More
Superyacht Buyer was delivered as part of The Superyacht Owner in Q4 of 2015. To download a pdf of our Pilot Edition of the Superyacht Buyer click here.